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For nearly three centuries, Maison Ruinart has been committed to providing an authentic, essential and responsible vision of art de vivre. In 2021, Ruinart breaks with the tradition of individual gift boxes, and pushes its global, environmental approach further with the second skin case. This eco-designed casing perfectly marries the emblematic silhouette of the Maison’s signature bottle with Ruinart’s taste integrity, which is preserved until tasting.
By revolutionizing the packaging, this Maison Ruinart sustainable innovation of the second skin case extolls a return to nature and to the natural: it aims to reduce waste and recycle materials without denaturing experience or taste.
The new Second Skin Eco-packaging is:
- Zero plastic
- 2 years of R&D
- 9 times lighter than the preceding generation of boxes
- Allows for a 60% reduction in the packaging carbon footprint, based on the ADME & B.E.E. (Bilan Environmental Assessment of Packaging) methodology
- 100 % paper sourced from sustainably managed forests in Europe
- 100 % recyclable