New Character Introduction

Watson's Wine Character小酒臣 Vini

Vini 源自 Vin / Vintage / Vineyard，是酒窖小精靈的「可愛頭目」。每天忙著指揮精靈們，守護每一瓶好酒，讓選酒變得更貼心、更有趣。

Vin Vintage Vineyard

New Character Introduction

Watson's Wine CharacterVini

Inspired by Vin / Vintage / Vineyard, Vini is the adorable little leader of the cellar sprites — always guiding the team behind the scenes and protecting every great bottle with care.

Vin Vintage Vineyard

Meet Vini Explore the Character Watch the Unveil Video

Vini 登場影片

Vini's Video

Character Story

一位懂酒，也懂你此刻需要什麼的小精靈

A little cellar genie who understands wine — and what you need

小酒臣 Vini 不只是可愛角色，更像是每一次選酒旅程中的貼心夥伴。在您還未開口之前，他已悄悄感應到需求，準備好以專業與趣味，陪您走進更輕鬆的品酒世界。

More than just a charming mascot, Vini is designed to feel like a thoughtful companion on every wine journey. Even before you ask, Vini is already tuned in — ready to make wine discovery feel easier, warmer, and more approachable.

Vini名字的由來

How Vini got the name

從 Vin、Vintage 到 Vineyard，每個字都連繫著好酒的世界，也讓 Vini 成為品牌與品味之間，一個更親切、更具記憶點的角色橋樑。

From Vin to Vintage and Vineyard, every part of the name connects back to the world of wine — making Vini a memorable bridge between brand, expertise, and discovery.

Brand Character Essence Brand Character Essence

可愛、靈巧、懂酒，也懂得在對的時候給你剛剛好的提示。

Cute, clever, wine-savvy — and always ready with the right hint at the right moment.

WW Eyes Expression

Vini 什麼時候會換上「WW眼」？

When does Vini appear with the WW eyes?

「WW眼」是把 Watson's Wine 的縮寫 WW 直接融入角色五官之中的設定，用來表現一種微醺後、柔和而略帶朦朧的神情：有點暈暈的、有點玩味，但同時更真實、更坦率。

The WW eyes integrate the WW initials of Watson's Wine directly into Vini's facial expression. They are meant to show a softened, slightly dazed, gently tipsy look — playful, sincere, and more emotionally revealing.

概念上的出現時刻

When it appears conceptually

這個表情對應的是「微醺」狀態，尤其像是放工時間，或者偷偷試酒之後，平時清醒時收起來的真性情，會從眼神裡自然流露出來。

This expression belongs to Vini's lightly tipsy state — especially after work, or after secretly tasting wine, when a more unfiltered side starts to show through the eyes.

微醺感放工後狀態偷偷試酒後更真實的情緒投射 Gentle Buzz After-work state Post-tasting mood More sincere expression

Character Highlights

Vini 的 4 大角色亮點

4 signature traits of Vini

每一個設定，都在延伸 Vini 的角色個性與品牌意義。

Every detail adds another layer to Vini's personality and brand meaning.

天線：感應需求

Antenna: Sensing your needs

在您開口之前，Vini 已經開始感應您此刻最想要、最需要的是什麼，讓每一次選酒都多一點貼心與默契。

Before a word is spoken, Vini is already tuned in — sensing what you may want or need in the moment, making every wine choice feel more intuitive and personal.

杯內美酒精華

Wine essence in the cup

杯中的精華象徵屈臣氏酒窖多年累積的品牌信譽，以及對精選標準的堅持與濃縮。

The wine essence in the cup represents Watson's Wine long-built brand trust, together with the condensed spirit of its carefully curated selection standards.

W 小包：隨手解碼

W pouch: instant wine tips

遇到不懂酒的時候？Vini 隨手掏出一張小貼士，瞬間把複雜的酒知識變得更容易理解。

Not sure about wine? Vini can pull out a handy little tip at any time — turning wine knowledge into something easy, friendly, and quick to understand.

可愛頭目：守護每一瓶好酒

Adorable leader: protecting every bottle

作為酒窖小精靈的「可愛頭目」，Vini 每天忙著指揮精靈們，守護每一瓶好酒，把專業用更可親近的方式呈現出來。

As the lovable leader of the cellar sprites, Vini is always busy guiding the team and watching over every bottle — bringing expertise to life in a more approachable way.

讓 Vini 成為品牌故事中，更有記憶點的一部分

Make Vini a more memorable part of your brand story

無論是角色介紹、品牌頁面、活動宣傳，還是會員溝通，Vini 都能用更生動、更年輕、更親近的方式，把品牌精神傳遞出去。

Whether used in a character intro, brand page, campaign story, or member communication, Vini helps express the brand in a way that feels more vivid, youthful, and approachable.