Johnnie Walker Blue Label Cities of Future Limited Edition

With Johnnie Walker Blue Label Cities of the Future, we are reflecting on our own 200 year journey to this point and gazing ahead to the next 200 years by launching a collection that reimagines how a selection of the worlds leading cities will look two centuries in the future.

This glimpse into the year 2220 will bring us into a futuristic space where well known cityscapes and landmarks appear alongside incredible feats of geo engineering, A.I empowerment and physics defying architecture.

On-pack NFC technology will enable consumers to experience these futuristic vistas in delightful and unexpected ways.

Step 1: Use an NFC enabled device to scan the tag on the bottle;

Step 2: You willl be directed to a specific page;

Step 3: Enter the designated bottle ID on the page as guided;

Step 4: Start and enjoy your futuristic experience.